Athluxury with TheVWL new Imagine Peace collection


vwl collection athluxury

You are most likely already familiar with athleisure, but how about athluxury? This style started by off-duty models has transformed into runway-ready pieces. One brand that does athluxury really well with its latest “Imagine Peace” collection is the Los Angeles-based “TheVWL” – The Vegan Way of Life. With its symbolism and avant guard twits, the collection has evolved from a sporty outerwear option to a fashion mainstay.

If there’s one thing that fashion calls for today, it’s a bridged gap between sportswear and essentials, luxury and sophistication, and of course, a large helping of environmental consciousness. And it seems that TheVWL has mastered the perfect balance. TheVWL brand is serving up a clean and sleek aesthetic, perfect for everyday dressing and stressless styling. Designed by a collective of designers from Los Angeles and Venice, their collections embody the California lifestyle involved in wellness and sustainability – everyday key items, cool, comfortable and respectful of the planet.


The brand proudly strives to create a kinder planet. With the struggle to find vegan basics becoming more and more apparent, TheVWL took the concept of the everyday garment and revolutionised it with the help of environmentally sustainable materials, all of which are PETA-approved and vegan.

TheVWL aesthetic and design language is rooted in hybridisation design, between sport and daily casual sophistication. They elevate the modern casual look, perfecting the balance of design and function to create the ultimate everyday sneaker and apparel collections.


TheVWL is a vegan fashion brand and the “Imagine Peace” collection carries a dove symbol on some its garments, making the wearer a messenger for peace and kind living. Doves are used in many settings and organisations as symbols of love and peace, or as messengers of hope, renewal, or universal truth. Doves appear as important symbols in religious, military and pacifist groups including the United Nations. A white dove holding an olive leaf in its beak also appeared in the story of Noah’s Ark.

TheVWL details:

For more information about TheVWL  and to see their latest collection please visit



From innovative social retail, disruptive beauty brands to natural luxe interiors and maximalist art, this edition is a must-read for any creative.

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