The Balloon Museum is coming to Madrid and London


balloon museum

Immersive art and design experiential events, exhibitions and shows have been popping up across major European cities. And no wonder. Following the limitations of the pandemic and the rise of the digital world, in the physical world we want engaging and interactive experiences we can escape and submerge in.

One such immersive experience is the Balloon Museum that arrived in Milan in December 2022 after its successes in Paris and Rome. A brainchild of a marketing and experiential company – Lux Eventi, the “Pop Air” exhibition is characterised by a dynamic and playful layout and designed to create an emotional dialogue with the public. With a notion that inflatable art is full of wonder, the exhibition triggers curiosity through unseen creativity and unconventional design.

The Balloon Museum features inflatable art installations by 18 carefully curated international artists and collectives, attracting large number of visitors in a short space of time.

“The Balloon Museum edition in Milan has grown in such a short time from an artistic and media point of view. It is a great satisfaction to see the enthusiasm with which the Milan public has welcomed and lived this unique museum experience. I am happy to be able to continue this journey starting from the awareness of having shared this project with 350,000 other people.” says Roberto Fantauzzi, president of Lux Eventi.

Its journey across Europe continues, with Madrid and London confirmed as the next two cities where the Balloon Museum will exhibit. The Casa de Campo park will be the location for the Madrid show which will open in March 2023 and Old Billingstate will be the location for the London’s show in December 2023. Other cities where The Ballon Museum will be presented are Berlin, Vienna and Barcelona.


For more information and to buy tickets please visit

About Lux Eventi

Lux Eventi is a holding company operating in the marketing and experiential entertainment sector. An eclectic reality, capable of conceiving and producing unique events, in which the viewer is at the centre of the creative process. Lux creates and develops formats for a wide and heterogeneous audience with unprecedented content, capable of combining art and entertainment.



From innovative social retail, disruptive beauty brands to natural luxe interiors and maximalist art, this edition is a must-read for any creative.

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