anthology of wellbeing estila magazine

From eco-friendly future wall coverings, traditional craftsmanship to biophilic and wellness design, this edition is a must-read for any designer and creative.



Since 2015 ESTILA has been championing and supporting independent designers, artists and lifestyle brands.

Powered by STUDIO/ESTILA, a brand design and marketing studio and consultancy, our mission is to support creative founders, independent designers and emerging and growing lifestyle brands at every stage of their business journey; whether that’s through sharing their brand story in our publication or through our founders club and its resources within it.


Having been in business ourselves for almost three decades, we know how hard it is to start a business and build it into a successful brand. When we started ESTILA back in 2015, we realised that independent designers, creative founders and brands we interviewed for our magazine needed help beyond the brand exposure we could offer them. We started to give them advice on all aspects of business, with focus on how to turn a business into a brand that customers love and talk about.

And so we set out on a slightly different journey, outside of publishing, and started a collaborative community brimming with expert insights, creative talent, up-to-date industry news and a far-reaching audience that is an invaluable tool for all ambitious, creative brands.

Print Bookazines + Yearly Subscription

Covering latest industry conversations and highlighting new creative talent entering the market, full of insight and exclusive interviews with successful people, ESTILA print bookazines are a must-read for creative founders as well as readers interested in the worlds of independent art, design, fashion and beauty.


Founders Club

Unlock a hub of information and keep a pulse on the latest trends and industry insights. If you are an ambitious founder with big dreams, our Founders Club is for you. Future proof your business, reach your full potential. We offer two options depending on your time availability. Both options include our bookazines.

estila independent designers


Knowing the many potential challenges, setbacks and pitfalls of building a brand from scratch, we are here to help ambitious creative founders grow their unique businesses into successful brands.


We have set up ESTILA platform to support independent fashion, interiors and lifestyle brands, interior designers and artists, in particular. We believe that as our high streets are going through changes and reform, with major players leaving it behind, local independent businesses, with sustainable values and ethos, have the potential to shape the future of how we shop locally, becoming lifestyle and social hubs. Supporting such businesses is therefore crucial for the future growth and prosperity.


Information in business is gold. Our platform offers latest independent design and art news, insights and information on most challenging and pressing issues modern independent brands face, some available exclusively to our members only.


Our printed bookazines showcase the stories of newcomers into the industry, changemakers, forward thinkers and inspirers – businesses that think differently, do innovative things and are ahead of trends.


ESTILA Founders Club helps independent designers and founders future proof their business. THE CLUB is built around its members’ needs and ambitions at any stage of the business cycle. Our three pillars of focus are: brand awareness, progressive growth and quality connections.



Headed by multidisciplinary creative and strategic brand storyteller, Karolina Barnes, we are a brand design and marketing studio and consultancy that focuses on helping lifestyle, design and purpose driven brands with their storytelling and experiential strategies for growth. From small independents to high street brands, our STUDIO creates customer driven brand identities, unique campaigns and storytelling strategies that increase brand awareness, visibility and customer loyalty.

Karolina’s background is in retail, design and hospitality. She was involved in business from her teens when her parents started a family distribution and retail business. After gaining her degree in economics and business studies, she started her own businesses in various industries.

In 2013, she retrained as an interior designer and two years later founded ESTILA with a mission to share and highlight inspiring stories of British design, sustainability, craftsmanship and innovation within creative industries. Through interviewing independent designers and founders, and working with in-house marketing teams, she developed a storytelling formula which helps to shape the way brands communicate their story, ethos, purpose, mission and vision.

Karolina regularly speaks on the subject of storytelling in marketing, PR and sales at design-led trade shows and business events.

Ready to join us?


We have created a special hashtag on Instagram to feature independent designers, lifestyle brands and artists. For your chance to get featured tag us with #estilafuturebrands.

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