Annämh Living started as a passion for sourcing vintage homewares, driven by a desire to furnish interiors uniquely, creatively and sustainably. Working in fashion, founder Abigail May-Neve would spend her work life in the future, gathering trends and designing new collections. However, in her spare time she would look to the past, researching and sourcing vintage pieces for her home, all with a history and a story to tell.
Supplying to homeowners and interior designers alike, Annämh’s mission is to help find unusual forever-pieces for homes and interiors. Here we chat with Abigail about her journey so far…
Can you tell us the backstory of Annämh? When and why was it started?
Annämh was started in 2019, as a side hustle to my main job as a freelance fashion designer. But then when covid struck my freelance design work dried up and this became my main source of income. Being my own boss also allowed me the freedom to work around my three children.
Annämh started as a passion for sourcing vintage homewares, driven by a desire to furnish my own home uniquely, creatively and sustainably. Working in fashion, I would spend my work life in the future, gathering trends and designing new collections. In my spare time, I would look to the past, researching and sourcing vintage pieces for my home, all with a history and a story to tell.
With an ever-growing love of collecting and a keen eye for great design and unique finds, I have continued to scour the country looking for special, rare, vintage pieces. Supplying to homeowners and interior designers alike, searching for beautiful, one-off furnishings to fill their spaces with.
What is unique about your brand?
The name Annämh comes from the Gaelic word meaning rare. It comes from an Irish saying – An rud is annamh is iontach. Which means “Whats seldom is wonderful, which is a lovely reminder that we find joy, wonder and happiness in the rarest things in life.
I tried to find a niche in what is now quite a saturated market when I started by selling mainly bamboo, rattan, wicker and cane items. I think the fact that I am sourcing each piece means I am only buying something I find appealing so really it is my taste people are buying into.
How important is sustainability to you?
Sustainability is so important to me and my business and the very reason I started selling only vintage and antique pieces. 22 million pieces of furniture are discarded each year in the UK alone. I wanted to play a small part in changing this. I only use reused or recyclable packaging on all orders I send out. And only source from the UK and preferably locally so saving on adding further carbon footprint to the items.
What’s your favourite product and why?
I don’t have favourite pieces, as if I did I would never want to part with them, but I did have a woven herringbone rattan console table and matching stool which lived in my house for a very long time as I couldn’t bear to part with it. But it did go in the end and was actually featured in House and Garden as it went to one of the owners of the brand Rixo’s home.
What are some of the plans for near future.
I would like to grow the business. But generally carry on what I am doing, and sourcing even more rare and unusual pieces.
For more information please visit annamhliving.com
READ ANOTHER DESIGN STORY HERE.