An independent jewellery brand Black and Sigi announced this week its launch of “BAS Life” magazine as an opportunity to pull back the curtain and let their customers into their world.
Part of their content marketing strategy to immerse customers into the “BAS Life”, the brand joins an increasing number of smaller brands who put storytelling at the heart their communication with customers. Branded magazines are an effective way of developing a relationship with customers and audiences, and help to increase retention and loyalty.
Its founder Clio Sigismondi says: “It’s taken me two years from idea conception to execution and finally we have revealed my vision for the magazine. I wanted our customers to get more insight into who we are, what we’re about and generally our BAS life in the studio. It is also a great medium and vehicle to support fellow small businesses who we can spotlight and introduce our audience to, which is part of our ethos.
I’m overwhelmed by all the positive feedback and reaction we have received so far, which gives me the encouragement to integrate the magazine format into our communication strategy even more.”
The magazine will be released quarterly – spring, summer, autumn and winter, with each issue reflecting each season. For now, you can read its debut issue here.
For more information about Black and Sigi jewellery please visit blackandsigi.com
READ ANOTHER FASHION BRAND STORY HERE.
This magazine was designed, art directed and produced by STUDIO/ESTILA.