YesColours partners with PANGAIA’s Eco-Conscious UK flagship store on Carnaby Street, London

YesColours, the pioneering paint brand known for its commitment to sustainability and innovation, recently played an important role in the launch of PANGAIA’s debut UK store, located at 57 Carnaby Street in London. PANGAIA, an apparel brand renowned for its science-based and eco-conscious approach to production, officially opened its doors last month, and has been showcasing its immersive interior design to visitors ever since, incorporating sustainable practices and materials wherever possible to help minimise its environmental footprint.

In a retail world increasingly driven by e-commerce, physical stores need to provide more than just products—they must craft an experience that aligns with consumers’ values. For PANGAIA, a brand committed to sustainability, it was essential that their London store reflected these principles and allowed customers to reconnect with nature in the heart of London.

Visitors stepping into the store will be greeted by a sophisticated interior, featuring a large blue sphere installation, created to symbolise Mother Earth, and live planters brimming with a variety of plant life, including evergreens, perennials and herbs, all carefully selected to thrive in the store’s micro climate. Additionally, the wild indoor space is complemented with dappled light, a verdant ground cover, and a variety of textures and elevations that evoke curiosity from the outside.

Spanning 1,500 square feet, the space is adorned with a calming hue from feelgood paint brand YesColours, carefully chosen to inspire joy and optimism. YesColours’ Mellow Neutral paint proved to be the perfect choice, aligning seamlessly with PANGAIA’s ethical and sustainable values.

Offering 100% vegan and free from animal-derived ingredients, as well as low VOCs to promote healthy indoor air quality and reduce environmental impact, the Mellow Neutral paint fits the bill seamlessly. YesColours’ paint is also highly durable, making it ideal for a high-traffic retail space, while offering a smooth, vibrant finish that enhances the store’s authentic design.

YesColours’ involvement in the launch of PANGAIA’s flagship London store highlights the brand’s ability to deliver innovative, sustainable solutions for progressive retail environments. Beyond PANGAIA’s full range of genderless adult and kids clothing in bright and neutral shades, visitors can also explore its cutting-edge advancements in material sciences, further highlighting the brand’s commitment to science, purpose and design. YesColours not only enhanced the physical space but also helped to strengthen this narrative.

For more information about YesColours please visit yescolours.com

READ An EXCLUSIVE INTERVIEW WITH YESCOLOURS FOUNDERS HERE.