Create Magazine founders launch The Creative Business Handbook

May 16, 2023

creative business handbook by create magazine founders - ekatarina popova and Alicia Puig

Figuring out how to make a living from creative work poses unique challenges and obstacles. From choosing the right business model to building a brand, starting any creative business often means doing it all yourself. That is why Alicia Puig and Ekaterina Popova, the dynamic duo behind Create! Magazine, PxP Contemporary and Art Queens, decided to write The Creative Business Handbook.

With its conversational tone and accessible advice, The Creative Business Handbook lays an essential foundation for anyone wanting to earn a living with their art—no fancy business degree required. The book’s chapters take you on a journey from identifying your “big idea” and creating a successful launch, all the way to building a momentum with marketing, creating sales strategies and scaling your business. In addition, one whole chapter is dedicated to business mindset and learning how to recognise some of the self-imposed barriers creatives and artists struggle with, featuring authors’ real-life experiences, tips and advice on how to overcome them.

Each chapter of the book also includes an interview with a creative entrepreneur from a different background and craft, telling a real-life experience and story you get inspired by. Written by creative business owners for creative business owners, this is the perfect book for anyone with a vision who is ready to hit the ground running and create their own successful creative business story.

About the Authors

Ekaterina Popova is an award-winning artist based in Philadelphia. She is the founder and editor-in-chief of Create! Magazine and the CEO of the Art Queens Society, a coaching service and community dedicated to lifting up women artists.

Alicia Puig is the CEO of a pioneering art gallery for emerging artists and affordable art, PxP Contemporary. She is also an award-winning curator, an independent arts journalist and the director of business operations for Create! Magazine.

WE ASKED ALICIA THREE QUESTIONS ABOUT THE BOOK. WATCH OR LISTEN TO ALICIA BY CLICKING ON THE IMAGE BELOW.