The “Introducing” is a series of interviews or stories of independent lifestyle and design brands that you have probably not heard of yet. It’s an introduction to the brand story. Here we share the story of an independent brand “Kitten”.
Kitten is an online beachwear boutique that has the desire to provide chic, sophisticated and aspirational beachwear items to women everywhere. Founder Gail spent many holidays admiring the vibrant and inspiring luxury beachwear worn on the golden beaches of the world.
THE MISSION
With many years of experience in fast-paced, high-pressure careers, and a love for jet-setting, Gail was inspired to continue her love affair with the beach and create her own luxury beachwear boutique. Kitten’s mission statement has always been to cater to the discerning customer by combining a high priority on customer service with luxuriously stylish and quality garments that reflect high aspirations.
COLOUR AND PATTERN
Colour and pattern are extremely important to Kitten. Gail believes that “Everyone wants to look glam on the beach as it’s the time when all our insecurities can kick in so a glam kimono, sarong or Kaftan can add bags of confidence and turn a few heads.”
THE COLLECTIONS
They take body shape into consideration with every collection. Prints, shape and colour help hide lumps and bumps and are suitable for all ages. Kitten’s buyers range from 20-75 and return collection after collection. Their beachwear pieces are investment pieces and if cared properly for will last a lifetime!
Kitten proudly manufactures their beachwear in the UK and will continue to focus on supporting British manufacturing as the business develops. Alongside this, they have recently won three awards for design which they continue to strive to live up to the recognition they have been given.
To view their latest collection please visit their website.
Website: kittenbeachwear.com
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