ESTILA Voices

From creatives to creatives, ESTILA Voices amplify the untold stories of our community, sharing thoughts and opinions for anyone interested in small independent lifestyle and design industries. Blending various creative disciplines; from art, music to design, each story features external links for you to immerse yourself in and get inspired by. ESTILA Voices are highly curated, and we therefore encourage you to stop and click through to further explore the topic or subject. They are not affiliated links, which gives us the freedom to include the best content in our ESTILA Voices articles.

Written by Jasmine Rosten-Edwards

One-off-to-25 Gallery: Choosing art for home

In this article independent art gallery founder of One-off-to-25, Jasmine Rosten-Edwards, explores the reasons behind choosing art for home. Talking from her own experiences of sourcing art for customers and clients, Jasmine gives a few tips too.

Interview with Alicia Puig, Create Magazine

The Creative Business Handbook story

In this conversation Karolina Barnes, the editor-in-chief of ESTILA, talks with the co-founder of co-founder of Create Magazine, Alicia Puig, about their latest book – The Creative Business Handbook – especially written for artists and creatives.

Behind the brand: Spritz Wellness London

In this conversation Karolina Barnes, the editor-in-chief of ESTILA, talks with the founder of Spritz Wellness London, Laura Colucci about why she started the wellness lifestyle brand, its sustainable values and how she juggles wholesale, retail and online store as a small business owner.

Behind the brand: Vigour and Skills

Vigour and Skills is a marketplace community of makers with shared values of sustainability, longevity and enduring quality. Vigour and Skills is proud to stock meticulously crafted items made from sustainably sourced materials. By choosing Vigour and Skills, customers are helping to re-shape the way we shop as a society and celebrating process over mass production. Here they share their story.

Written by Lisa Price

Artist open calls: What's the deal?

In this article, artist Lisa Price shares her honest opinions, experiences and tips for artists who consider (or enter) open calls for visibility and for galleries who organise such events.

Written by Lorna Gibson

Bringing illustrations to life through words and animation

In this article, illustrator and author Lorna Gibson explains her evolution as a creative and her journey into the worlds of animation and writing empowering books.

Written by Pauline de Villiers Brettell

Brand strategies: What is driving your business forward?

As creative businesses navigate through challenges and continuous changes, in this article, Pauline shares case studies of three brand strategies as well as trends to consider when driving your business forward. Can you find strategies for your business?

Written by Pauline de Villiers Brettell

B Corp: The good, the bad and the beneficial

While B Corporation certification has been around since 2007, shifts in business models alongside the major social shifts after the last two years has seen a rise in interest and certification of businesses signing up. Small and medium size brands are driving this interest. Could your business benefit too?

PR Trends 2022: How upcoming changes can help shape your PR strategy

In this conversation for ESTILA TALKS series, two industry insiders (Karolina Barnes, ESTILA and Rosie Davies, PR Dispatch) will be discussing key trends in PR, helping you shape your result-driven PR strategies. Highlighting five important changes every independent creatively-led business can easily prepare for and integrate into their PR campaigns and pitches, you will leave this session with actionable insider tips.

Retail Trends 2022: Understanding changes in customer behaviour and needs

As retail keeps evolving, changing and adapting to the continuous challenges of the pandemic, in this ESTILA TALKS interactive session, Karolina Barnes (STUDIO/ESTILA) will take you through the most important retail trends your business should be aware of. Then, with practical tips and ideas on how to implement new systems to accommodate the changes, Karolina will help to open your eyes to the sales opportunities which you otherwise might be missing out on.

Written by Pauline de Villiers Brettell

Continental drift: A design inspiration from Africa

In this article, through a digital journey Pauline explores how inspiration from Africa translates into design a little closer to home. Discover new independent brands and immerse yourself into digital experiences from music to inspirational videos and conversations.

Written by Alicia Lai

B-Boheme: Why this small brand is disrupting the footwear industry

In this article founder Alicia Lai of B_Boheme explains why they decided to disrupt the footwear industry with the practices they put into place and the problems she has identified that drive her bold decisions making.