The “Introducing” is a series of interviews or stories of independent lifestyle and design brands that you have probably not heard of yet. It’s an introduction to the brand story told by its founder. In this article founder Randa Zaid talks about her beauty brand “Hayaty”.
When COVID-19 hit the world, I became mindful about the importance of safe and beneficial ingredients, pursuing a healthier lifestyle and ending years of my own personal struggle with eating disorders and self-image.
Inspiration behind Hayaty
Being very passionate about history and inspired by my ancestors, the pharaohs, and with the aim of adopting a more natural, minimalistic approach to self-care, I started researching the approach Ancient Egyptians had to beauty, ingredients, and the secret ancient formulas they used.
What really surprised me was that, for them, beauty was more than the aesthetic aspect, it was about taking care of their souls and bodies.
They adopted a holistic approach where the physical, emotional, social and spiritual wellbeing were taken into consideration, so that the body could function as a whole.
They had strong beliefs about the body’s natural self-healing process, and how important it was to use natural ingredients to support this process.
They used some of the first recorded “cosmetics” made from rich formulas using medicinal botanicals such as Black Seed, Lupin oil and Fenugreek oil, among others, to protect, and help the skin recover and allow it to remain healthy.
After adopting and using these ingredients and seeing how much of a difference they have made in my life and how much they have helped me in my healing journey, I decided to bring it to life and share it with a larger audience, with the aim of creating a community that believes that real beauty is more than just fitting in society’s standards but that uses self-care not only to look good from the outside, but also to feel good from within.
The benefits of the ingredients
Our formulas are very rich in a well-studied range of natural, active ingredients such as:
All our ingredients are studied to work with a synergistic, holistic approach to the skin’s natural circadian rhythm and works alongside the skin’s regeneration process while you sleep.
Our uniqueness stands in the core values that we have as a brand, our cultural heritage and the inspiration that we have drawn from 7,000-year-old synergistic self-care formulas. As a brand, we do not push to consume more, but to choose wisely and seek results instead of promises – consuming less, but achieving more. We address the skin in all its 360° and acknowledge that, as our ultimate protector, it does more than just live with us. We see no gender, age or social construct when it comes to skin and we advocate giving back and nurturing a healthy community.
Furthermore, our products are vegan and cruelty-free, ethically sourced and eco-conscious.
Who is Hayaty for?
The products are for anyone who is looking at changing, simplifying and optimizing their nighttime self-care routine. They are a statement to good skin, to healthy inner and outer beauty. They are for those looking to reclaim their “ME time”.
There is one thing about self-care that is truly fascinating: you cannot overdo it! Hayaty is for the beauty warrior, one that understands heritage and culture is part of a brand’s identity, an individual who is not afraid to seek out the best active botanicals from mysterious and sacred origins and for skin that needs love, soothing and understanding. Perfect skin is perfectly imperfect and we strive for this. Compromised skins we got you, stressed skins we are here to destress and rethink your self-care routine.
We recommend starting with the Pharaonic Duo.
A Luxurious skincare set for a destressing nighttime regime. It contains all the active ingredients mentioned earlier.
The Pharaonic-inspired set includes two plant-based formulas – Egyptian Recovery Face Cream and Egyptian Blessed Night Seed Oil – sourced from the pharaonic homeland, Egypt. Complemented with organic ingredients cultivated at our bio-certified farm in the beautiful city of Orvieto, Italy.
Randa Zaid is founder of Hayaty Natural, a genderless skincare brand inspired by the wisdom of the ancient Egyptians. Using medicinal botanicals like Black Seed (so beloved of the Ancient Egyptians they called it the ‘blessed seed’) and a combination of plant-based ingredients sourced from local communities in Randa’s homelands of Egypt and Italy, each formulation follows ancient recipes developed by the Pharaohs to provide a holistic approach to self-care. Hayaty is organic, vegan, Fairtrade, cruelty- and GMO-free. Packaged in recyclable glass and card, each bottle comes with a hand-made Egyptian papyrus to inspire us to love ourselves and our environment.
From innovative social retail, disruptive beauty brands to natural luxe interiors and maximalist art, this edition is a must-read for any creative.
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