A German apparel brand Armedangels continues to launch capsule collections with strong messaging behind it. This time its summer collection supports an oil-free future in the fashion industry.
“Not a single molecule of your new outfit is made from new oil. Whether we go plant-based or recycled, our threads are bound to make you feel good.”
62% of this collection is made from natural fibres or recycled materials. By this, they avoid exploiting limited, non-renewable sources of the earth where possible. True to its mission to offer innovative, timeless and more sustainable fashion, the entire supply chain involved in producing this range can be transparently tracked using a QR code sewn into the garments. Scanning the code gives consumers access to Aware Virtual ID, a digital product passport that can be used to track the entire journey of the product.
As the brand commits to a future without oil and plastic, they encourage customers to do small things daily to help reduce the negative impact on the environment and people.
But Armedangels’s impact goes well beyond its garments and the encouragement they provide to customers. Among the brand’s various projects, Armedangels is breaking away with the widespread cotton cultivation status quo by investing in organic and regenerative agriculture, and restoring biodiversity.
In 2018 the brand founded the Armedangels Organic Farmers Association to support some smallholder Indian farmers who grow cotton in the transition process from the regular cotton to organic cotton growing. The association currently supports over 500 smallholder farmers.
By joining the association and converting to organic cotton cultivation, farmers can earn more from their work, their cultivation is not exposed to toxic pesticides, and cultivation also contributes to combating climate change. In order to achieve the organic cotton grower “status” it takes three years to convert from conventional cotton cultivation to organic cotton.
This is the time it takes for the soil to recover from the artificial pesticides. During this time, farmers cannot sell the cotton as organic and do not receive an organic premium. In addition, they have problems finding high-quality, non-GMO seeds – an essential prerequisite for growing organic cotton.
For these reasons, more than 50% of the smallholders give up within the first year of conversion because they cannot cope with the loss of income. With the founding of the Armedangels Organic Farmers Association in the Indian state of Gujarat, Armedangels and its Indian partner Suminter have been supporting cotton farmers in converting to organic cultivation.
Thanks to this initiative starting from the first year of conversion, Armedangels donated €130,000 by granting the farmers with an Armedangels organic premium, GMO-free seeds, training and technical support from the Armedangels partner Suminter Organics in India. By reaching the third year harvest, the results of 2021 were impressive as they created a 548.04 hectares of Armedangels organic cotton cultivation area; they harvested 1036.97 tons of Armedangels Organic Raw Cotton (divided into a first and second harvest during the season); the organic cotton farmers generated a €736.821,27 income; and an additional €36.491,65 Armedangels organic cotton premium was paid to farmers.
For more information about the latest collection please visit Armedangels.com
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