The Universal Soul Company: on a mission to value uniqueness

In a world dominated by technology and social media, where we get other people’s opinions, thoughts, trends and styles imposed onto us, one beauty and lifestyle brand is on a mission to look inside of us and celebrate our uniqueness. Let us introduce you to The Universal Soul Company. More than a business or lifestyle brand, it’s a call to people to value the uniqueness of being human, our senses, and express ourselves. What we see outside us is simply a reflection of what is inside us.

They encourage everyone to choose the thoughts we think, and have the courage to share this unique and powerful experience of being human, for the greater good.

“In some ways technology is teaching us to be human again. It reminds us of the true value of direct communication & experience, whilst also, ironically, connecting us with more people and issues we care about – anywhere in the World – than at any other time before.”

The brand values

At The Universal Soul Company, they believe that the most powerful commodity we possess as human beings, are feelings. They are the language of our souls. No A.I. has the capacity to emulate them. It is the key in recognising our unique spirituality, and in helping us reclaim it. Their values are built around the following points:

The Arts and how crucial they are in people experiencing their own inherent creativity.

Children developing their imaginations, sense of self and self esteem.

In education, the illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.

Mental health & wellbeing Helping people connect to their inner life and learning to self manage.

Meditation To provide a personal inner stability, when the world around feels unstable.

Experiences defined by opportunities to know ourselves beyond our known self.

Glorious ageing where we reflect, celebrate and share wisdom acquired through life.

The Universal Soul Company is approved by the Positive Luxury initiative which promotes luxury brands who put sustainability at the core of their business.

“By healing the planet we take care of the very thing that gives us life, and so take care of ourselves – they are not separate. This is where, during challenging days, our whole support can come from – the magnificent, intelligent and benevolent world of which we are all part. There is evidence of it everywhere, for us to call on when we need it. This is the trust and faith we need to cultivate for ourselves and others.

Being part of Positive Luxury and holding the Butterfly Mark has only grown in its importance to us, as we see that it is not just a choice these days, but the only responsible choice to make. Being supported and surrounded by fellow individuals, and like-minded companies, allows us to be part of something positive and active at a time when we need to be dynamic and act.” Sara Griffiths, the Founder of The Universal Soul Company

For more information about The Universal Soul Company and to see their beauty and wellbeing products please visit: theuniversalsoulcompany.com

To learn more about Positive Luxury initiative please visit positiveluxury.com

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