Sheep Inc releases new SoftCore Radicals campaign


sheep inc softcore radicals knitwear campaign

Carbon negative knitwear brand Sheep Inc recently launched its SoftCore Radicals campaign based around the idea that “softness is a radical force for change”. As the founders Edzard and Michael say, “In a world that is numb to the violence of fossil fuels and the decimation of trees, we have the courage to feel hope. An ember lies dormant in every one of us. We’re here to fan it by igniting the world into action.”


Developed to be worn naturally against bare skin, Sheep Inc knitwear is made from supremely soft merino wool. Their knitwear is temperature regulating which not only feels and looks good, but also never harms the planet.

Edzard and Michael are best friends who set out to reinvent the wheel of how clothing is made. With no background in fashion they were driven by their frustrations and shared opinion that the fashion industry wasn’t doing things right. With a goal to combine age-old techniques and modern innovations to create soft knitwear that does the planet more good than harm, and many years of trial and error, Sheep Inc finally became the first (independently audited) carbon negative clothing brand.

Although they are proud of what they have achieved so far, they want to continue to do much more. Through innovation they want create the blueprint for the clothing industry to change its ways, and to make the clothing industry become part of the long term solution to our planet’s problems.

The SoftCore Radicals campaign includes new zip hoodies, chunky hoodies and colourful trousers for mixing and matching.

sheep inc new knitwear softcore radicals campaign

Sheep Inc details:

For more information or to browse through the collections please visit



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