British lifestyle brand, Piglet in Bed, has always been in the pursuit of sincere comfort – in how we lounge, how we shop and what we buy. With the belief that simple, high quality and low maintenance basics are the answer, Piglet in Bed developed its range of durable linens that get softer and softer with wear. Existing ranges consist of bedlinen, bedding, pyjamas, robes, cushions and throws and napkins and tablecloths.
This winter season marks the launch of Piglet in Bed’s first loungewear range in Merino wool. A special moment for Piglet in Bed, this launch sees a different material offering from the lifestyle brand’s traditional 100% flax linen. The loungewear collection made from 100% Merino wool adopts a stylish aesthetic whilst providing the utmost comfort. The choice of material follows Piglet in Bed’s ethos of using natural materials to help bolster wellness and has similar benefits to linen in helping regulate body temperature.
The collection also highlights a new colourway for the British brand, a Bottle Green which perfectly complements the brand’s signature Dove Grey. Piglet in Bed has provided its community with three styles of bottom; a legging, lounge jogger and a relaxed wide leg trouser. The top options are vast with a dressing gown, hoodie, tank top, chunky knit jumper and lounge hoodie whilst expanding its accessory range to offer Merino wool bed socks and eye mask.
“The last two years have undoubtedly changed how we live and work, with lots of us beginning to appreciate a slower paced lifestyle and the joys it can bring. A consequence of this transition is the fact that comfort has become key: where we used to sacrifice cosiness for the sake of fashion, or for dressing for the office, the transition to working from and just generally spending more time at home has meant we’ve been able to embrace clothing that we feel most comfortable in.
This is why we are so excited to add to our existing natural collections with our first ever Loungewear collection, made entirely from exceptionally soft, 100% Merino wool and available in the rustic colourways, Dove Grey and Bottle Green. With different varieties of joggers, jumpers, hoodies and tops, you can mix and match the pieces depending on how you’re feeling that day. The Bed Socks and Eye Mask can also be paired with our 100% linen sleepwear collections for ultimate natural comfort!” – Jessica Hanley, Founder
From innovative social retail, disruptive beauty brands to natural luxe interiors and maximalist art, this edition is a must-read for any creative.
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