About Safomasi

Bringing joy, colour and character to interiors


Safomasi is an award winning design studio and interiors brand founded in 2012 by British-Indian couple Sarah Fotheringham and Maninder Singh.
Inspired by travels around the world, their illustrated fabrics, homewares and rugs are designed to bring joy, colour and character to interiors. Storytelling is at the heart of the brand, with each print depicting observations from a diverse range of experiences, from family holidays in Devon to adventures on safari and exploring the foothills of the Himalayas, their authentic designs are full of playful details and whimsical charm.
Since 2019, Sarah and Maninder have been based in St. Albans, Hertfordshire, travelling back to their studio in Delhi as often as possible.



Safomasi believe in the beauty of handmade textiles and ethical, sustainable small batch production. They are committed to design that transcends trends and high quality craftsmanship that is made to last and be treasured for life. Safomasi is most known for their vibrant hand screen printed fabrics which are brought to life by skilled artisans in a family run screen printing workshop near New Delhi, India who they have been working with for over ten years. Their wool rugs are handwoven and tufted by weavers in Bhadohi, India, whilst all products are stitched and finished in house in Safomasi’s spacious studio in South Delhi by their small team of tailors.



Safomasi love working collaboratively with interior designers  to create custom pieces to perfectly suit their schemes. All rugs can be made in bespoke colours and sizes, whilst fabrics can also be printed to order in custom colourways and soft furnishings made in different sizes with specified finishes. They welcome illustration, print and design commissions and the opportunity to apply their distinctive style to different projects.

Established 2012

Contact Info
St Albans, Hertfordshire UK
07403 277020



Apple Tree Ruffle Cushion Cover, £60
Blue Evil Eye Dhurrie, From £395
Orange Kullu House Bean Bag, From £110
Pine Quilt, From £215
Pink Belle Mare Woven Throw, £130
Winding Roads Cushion Cover, £70
Tea Pickers Cushion Cover, £60
Mountain Zig Zag Quilt, From £215


From innovative social retail, disruptive beauty brands to natural luxe interiors and maximalist art, this edition is a must-read for any creative.

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