A business support resource and network for founders and business owners of emerging and growing design & lifestyle brands who want to build better businesses.
We exist to help founders make informed strategic decisions for short, mid and long term growth. Powered by STUDIO/ESTILA, a brand design agency and business consultancy, our mission is to support ambitious founders and business owners of emerging and growing design and independent brands who want to build better businesses.
Knowing the many potential challenges, setbacks and pitfalls of building a brand from scratch, we are here to help ambitious creative founders grow their unique businesses into successful brands.
WHY WE DO WHAT WE DO
Having been in business ourselves for almost three decades, we know how hard it is to start a business and build it into a successful brand. When we started ESTILA back in 2015, we realised that independent brands we interviewed for our magazine needed help beyond the brand exposure we could offer them. We started to give them advice on all aspects of business, with focus on how to turn a business into a brand that customers love and talk about. And so we set out on a slightly different journey, outside of publishing, and started a collaborative community brimming with expert insights, creative talent, up-to-date industry news and a far-reaching audience that is an invaluable tool for all ambitious, creative brands.
HOW WE SUPPORT INDEPENDENT & LIFESTYLE BRANDS
We have set up ESTILA platform to support independent fashion, interiors and lifestyle brands, interior designers and artists, in particular. We believe that as our high streets are going through changes and reform, with major players leaving it behind, local independent businesses, with sustainable values and ethos, have the potential to shape the future of how we shop locally, becoming lifestyle and social hubs. Supporting such businesses is therefore crucial for the future growth and prosperity.
INSIGHTS & FORECASTS
Our platform offers access to latest views, insights and information on most challenging and pressing issues modern independent brands face.
Our printed bookazines highlight the stories of newcomers into the industry, changemakers, forward thinkers and inspirers – businesses that think different, do innovative things and are ahead of trends.
ESTILA Founders Club helps founders future proof their business. THE CLUB is built around its members’ needs and ambitions at any stage of the business cycle. Our three pillars of focus are: brand awareness, progressive growth and quality connections.
STUDIO / ESTILA
Headed by multidisciplinary creative and strategic brand storyteller, Karolina Barnes, we are a brand design agency and business consultancy that focuses on helping lifestyle, design and purpose driven brands with their storytelling and experiential strategies for growth. From small independents to high street brands, our STUDIO creates customer driven brand identities, stories and unique campaigns that increase brand awareness, visibility and customer loyalty.