Curated stories of independent brands, designers and artists
It all started in 2015 when we got the idea for a magazine which focuses on telling empowering stories of creative minds rather than trends and latest products.
Our mission from day one is to highlight and connect our readers to emerging design, art and craftsmanship in a sophisticated and uncluttered way. We wanted to be the messengers (of the real stories), educators, connectors, inspirers and cheerleaders of every founder and business we feature.
Our main focus is to offer a platform where brands, designers, artists and creatives can share their business journey, their story, wisdom, lessons learnt and challenges for our community to learn from, relate to and make that connection with.
Our intension is not to sell products or trends, we want to tell stories of success and struggle. With our content we hope to open mind, educate and trigger a creative spark in our readers, which not only will set them on a new journey but also open the opportunities which are available to them. To find out more about our editorial team, please click here.
Subscription only model
We distribute our magazines both digitals (EDITS) and bookazines (print magazines) to our subscribers directly. We feel that this is the only way to have meaningful conversations with our readers and to get them involved into what we do, whether it’s by introducing them to each other, collaborating with them or giving them the opportunity for PR. Furthermore, we are also able to fully control customer service and remain our high standards. This in turn creates a loyal readership and community which is very engaged and supportive. Everyone in our community is a potential advisor, collaborator or partner – whether that’s us, the reader or the brand we feature.
Created for savvy business owners, who recognise the power of strong brand identity and storytelling, the STUDIO’s aim is to make brands stand out. Our approach to brand communication, photography, branding, graphic and web design is based around clever, creative thinking with the aim to start an ongoing conversation with your customers and clients. Customer experience, and how they engage with your brand, is very important to us. Hence, each project we undertake is very different. Unlike other branding and graphic designers, we use our creativity but keep your brand’s identity.
ESTILA was founded by a designer and creative mind Karolina Barnes. After feeling overwhelmed with endless, generic information from reading print magazines, online publications and blogs, she decided to create a publication which curates the best content and focuses more on providing valuable information, thought-provoking and inspiring stories. With her background in business, design, retail and hospitality, she wanted to share stories of the creatives she meets, who are passionate about the things they do and the businesses they run. While working on their stories for the magazine, she realised that some brands lack the clarity and the right communication. After almost two years of interviewing brand founders and working with marketing teams in the lifestyle industries, she developed a storytelling formula which helps with content design and creation not only for the magazine but also for the brand’s marketing, PR and sales purposes.
Karolina regularly speaks on the subject of storytelling in marketing and communication at lifestyle trade shows and hosts workshops & networking events for creative brands and businesses.
Sustainability and environmental issues
We care deeply about our environment and future of our children. That’s why all printed materials we provide are FSC certified and where possible, we reuse packaging for posting. In our office we try our best to minimise waste, unnecessary printing and use only biodegradable and/or paper supplies. We are not there yet, but our goal is to become more self-efficient and environmentally more efficient in 2019.
We believe that running a business gives us the opportunity to do good. Through our studio projects, bookazine subscriptions, events and collaborations we raise money for Brain Tumour Charity UK. You can read Karolina’s story and reason why we support this charity here.
Atelier of Success by ESTILA
Atelier of Success was created in January 2017 to support small emerging designers in interiors and fashion, independent lifestyle brands, up-and-coming artists and other creatives on their business journeys. It’s a growing community where we share knowledge through transparency and honesty, and encourage brand collaborations. We also provide business mentoring and write regular business related articles.
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