A creative business community of purpose driven independent lifestyle and fashion brands, interior designers, artists and creatives
ESTILA initially started in 2015 as a magazine which focused on telling empowering stories of creative minds rather than trends and latest products.
Over the past few years, with each story told, this magazine has grown into a supportive community. A community of creatives with whom we engage through our publication, our design studio and consultancy, ESTILA Hub, events and THE CIRCLE – brand directory and platform (launching in May 2020). We are a platform where brands, designers, artists and creatives can share their business journey, their story, wisdom, lessons learnt and challenges for our community to learn from, relate to and make that connection with.
We believe that successful and sustainable long term growth and prosperity of small creative businesses of the future lies in strategic collaborations. Therefore, our mission is to highlight, support and connect creative business founders to each other. With our content and business contacts we hope to:
1/ Open minds
3/ Trigger creative sparks
4/ Open new opportunities to:
* Create new introductions between brands
* Generate collaborations for growth, brand awareness, exposure and alignment
* Attract and generate PR and business leads
To find out more about our community founders, please click here.
We distribute our magazines both digitals (EDITS) and bookazines (print magazines) to our subscribers directly. We have built a loyal readership and community which is very engaged and supportive. Everyone in our community is a potential advisor, collaborator or partner – whether that’s us, the reader or the brand we feature.
Created for savvy business owners, who recognise the power of strong brand identity and storytelling, the STUDIO’s aim is to make brands grow through strategic storytelling and campaigns. Our approach to brand communication, photography, branding, graphic and web design is based around clever, creative thinking with the aim to start an ongoing conversation with your customers and clients. Consumer experience, and how customers and clients engage with your brand, is very important to us. Hence, each project we undertake is very different. Unlike other studios and consultancies, we use our creativity but keep your brand’s identity and integrity.
ESTILA Hub (previously Atelier of Success) was created in January 2017 to support small emerging designers in interiors and fashion, independent lifestyle brands, up-and-coming artists and other creatives on their business journeys. It’s a growing community where we share knowledge through transparency and honesty and encourage brand collaborations. We also provide business mentoring and write regular business related articles.
It is a well-known fact that networking is one of the most valuable uses of time in business in terms of return. Networking should be part of any marketing strategy, if you want your business to succeed.
Our events are based around collaborations and knowledge. By providing an opportunity to introduce small business owners to each other and to encourage sharing their business stories, we hope to create a business environment where they feel supported at any stage of their business journey.
THE CIRCLE by ESTILA (our brand directory and members platform)
An extension of extra support and exposure, THE CIRCLE by ESTILA is a curated directory of business contacts in the design and lifestyle industries. Launching in April 2020 with almost 100 brands, businesses and creatives, we want to create a dynamic go to tool for creative businesses when they are looking for collaborators, contacts and new business opportunities. Sign up to our newsletters to be the first to know about it.
ESTILA was founded by a multidisciplinary creative and business owner Karolina Barnes. Her business career started at the age of 14 when her parents founded a successful wholesale firm in the fireplace industry. After gaining her degree in economics and business studies, she started her own businesses in various industries.
A brain tumour diagnosis made her re-evaluate her life, initially retraining as an interior designer and two years later she founded ESTILA . Apart from running ESTILA, she also teaches business founders on how to approach branding, PR and marketing through the power of storytelling. Karolina regularly speaks on the subject of storytelling in marketing and communication at lifestyle trade shows and hosts workshops & networking events for creative brands and businesses.
Sustainability and environmental issues
We care deeply about our environment and future of our children. That’s why all printed materials we provide are FSC certified and where possible, we reuse packaging for posting. In our office we try our best to minimise waste, unnecessary printing and use only biodegradable and/or paper supplies. We are not there yet, but our goal is to become more self-efficient and environmentally more efficient in 2020.
We believe that running a business gives us the opportunity to do good. Through our studio projects, bookazine subscriptions, events and collaborations we raise money for Brain Tumour Charity UK. You can read Karolina’s story and reason why we support this charity here.
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