Whether the current hype of AI tools and Chat GPT sends shivers down your spine or sparks excitement for new opportunities, there is no denying that in business this new technology is going to transform the way we learn and work. With the promise to make repetitive tasks faster, and therefore increasing your productivity and efficiency, even small creative businesses can start to embrace these tools right now.
But where do you start? Recently, we started using five AI tools in our small creative business, which are revolutionising the way we work as a team and with our clients.
Essential AI tools for creative business:
1. Chat GPT
Probably the most talked about AI tool on the market, Chat GPT uses AI chatbot technology so you can ask it any question and it will give you an answer. It’s designed to understand and respond to your queries and questions in a way that feels like you’re talking to a human. With its unique ability to learn and improve, the more conversations you have with it, the more it learns and adapts and therefore provides more accurate responses.
So the more you learn to use Chat GPT, the more useful the tool is to your day-to-day tasks.
You can use it for creating article’s introductions and conclusions, ask it to input specific keywords, summarise long texts, create bullet points, give instructions and so much more.
Key benefits:
•It can provide written text and articles.
•It can automate content requirements.
•It can generate keywords and topic ideas.
•It can improve the performance of social media content.
•It can improve content quality.
Website link: openai.com
2. Hubspot
HubSpot is a great all-in-one CRM (customer relationship management) tool for sales, marketing, operations, support, and business management teams. Its AI feature helps you save time when creating content including writing email marketing campaigns and blog posts. It suggests headlines, subject lines and blog post titles with keywords. You can manage SEO and ad tracking and use it for creating marketing campaigns.
Key benefits:
•It can automate repetitive tasks for you.
•It provides a better understanding of user preferences and makes appropriate suggestions.
•It improves customer experiences and helps to foster personal relationships.
•It drives more traffic to your website.
•It can increase sales and the volume of enquiries coming into the business.
Website link: hubspot.com
3. Midjourney
If you’re a creative, Midjourney is one of the most exciting AI tools for you. An AI image generator tool, using Midjourney you can generate art and images within a few minutes, saving you tons of time.
Key benefits:
•It can speed up creative processes and save time.
•It improves productivity and work efficiency.
•It generates unique creative results.
•It sparks new ideas.
•It encourages collaboration.
Website link: midjourney.com
If you want to explore more, and see the benefits AI tools can bring to your creative business, we have a AI Tools Guide inside our Knowledge Share membership. Find out more about it here.
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