It was back to school yesterday after our half term break in Berlin. I love visiting new places while abroad. It’s so inspiring to see new ideas and products I’ve never seen before. It really gets my brain going. I came across few smaller, independent stores over there which I think deliver much more in retail. Retail, in general, is such a cut throat industry with so much fierce competition and copycats. However, I believe that there is a gap in the market for retailing that goes well beyond retail. It’s more about a cultural experience, or a way of being. And that’s exactly what The Store is doing.
The Store opened its doors to the public in February 2015, offering a cultural hub combining retail, art installations, co-working place and The Store Kitchen. It’s a place to get inspired by for sure. They bring local and international creative enterprises that cover art, fashion, design, literature, music and food under one roof.
“We wanted to create a place where people could spend all day. A light, fresh and fun space where guests can shop, work, eat, drink and hang out. Like an open, shop-able private home for everyone to spend time and where everything is for sale from the candle burning, record playing to the sofa you sit on. ” says Alex Eagle, the creative director.
Definitely, definitely worth the visit on your next trip to Berlin. Just go in for the experience!!
For further information, please visit The Store website.
Photo credit: images kindly provided by The Store, photography by KirchnerKutt.