
How to have an effective discount pricing strategy
Whether you are just about to launch your label or need to give your sales a boost, having a discount pricing strategy, which will actually
Whether you are just about to launch your label or need to give your sales a boost, having a discount pricing strategy, which will actually
Think big, act small. Such a simple notion that many startups get wrong – yes, me included once upon a time. When we are entering
Most press releases I get are quite frankly painful to even look at. But there are some gems too. Here is the best press release
The more I work with emerging designers and small independent brands, the more I get frustrated sometimes. I’m one of those people who say things
I was on a mentoring call the other day and one thing kept coming up again and again. I call it a business discipline. Like every
I believe that PR and marketing are business activities that most small creative business owners should be able to do themselves. If you are about
Pop-ups have been around for some time but now they are really popping up everywhere. Some say that pop-ups will change the future of retail.
The more mentoring I do, the more I find that many small creative startup founders go through similar experiences, making the same mistakes, which can
These days almost anyone can start a business. The time has changed significantly since I founded my first business almost 16 years ago. The barriers to
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