
Why brand storytelling must be part of your strategy
From a very young age we relate and react to storytelling. It’s also the oldest marketing and sales tool. Stories trigger an emotional connection. And
From a very young age we relate and react to storytelling. It’s also the oldest marketing and sales tool. Stories trigger an emotional connection. And
As an editor I’m bombarded with hundreds of press releases daily. But I must admit I don’t read them. Very rarely something grabs my attention,
Do you ever feel like you’re confused about how to communicate your brand’s message well and who your ideal customer actually is? Maybe you already
How to use a creative visualisation board for personal and business development written by Monika Pick Creative visualisation is a technique using mental imagery and
I believe that negotiating is one area that is easily dismissed or underestimated by many start-ups and business owners. However, without knowing how to negotiate
Not so very long ago the only way to make a purchase was on the high street or via a catalogue. And then boom! Along
Long gone are the days where our high streets were brimming with a host of individual independent retailers. With sky rocketing costs it now a
When you are in your first few years of your business, one way to increase your brands visibility, exposure, brand awareness and sales is through
If you are a designer or have any kind of lifestyle product to sell to retailers, you probably came across sale on return agreement. As
Recently, I’ve been having several discussions with many creative start-up brands I work with about whether or not to go into wholesale. And, if so,
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