If you want to be featured in a publication, the first thing you need to do even before you can start a press pitch campaign
Running your own business requires you to make important decisions almost on a daily basis. If you are running it on your own or are
Last month there was a big news in the magazine publishing world in the UK that Wardour News would be closing down by the end
Earlier this month I collaborated on a business networking event in Essex, talking about how to market your business on a limited budget. Now the
The way you talk to your customer or client as a business can make or break your next sale opportunity. Through communication you have a
The way you talk to your customer or client as a business can make or break your next sale opportunity. Through communication you have a
This article is a follow up from “Why storytelling must be part of your strategy” in which I highlighted the points about the importance of
Being a small business owner is a big deal. From the instant you have the lightbulb moment to the time you launch your product or service,
If you’re feeling like you’re getting nowhere with your PR efforts, here is a case study that you might find helpful. As I keep saying
During my speech last week at Pure London, I was talking to the audience about the importance of telling the brand story through tools in
