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Short and to the point. Written specifically for founders of design, lifestyle and creatively-led businesses who want to build brands of the future, these checklist keep you focused and on track.
How to define a brand story
Confused about "who you are" as a brand? This checklist lists key storytelling ingredients that help you define your brand story. Once the story is defined, it helps with focus and clarity, and prevents diluting your brand messaging in marketing, sales and PR activities as well as front of house and customer facing roles.
Organising pop-up store or event
Feeling overwhelmed when organising a retail pop-up event? Did you organise a pop-up previously but it didn't deliver the results you wanted to achieve? Use this checklist to ensure that you don't miss any tasks or marketing activities which can help maximise all your efforts, ensuring that this time round you hit the numbers!
Create a stand out fashion brand
The noise of the fashion industry is one of the hardest to get through. Today's brands need to come up with something truly unique in order for them to stand out. This checklist lists essential areas of focus, giving you the starting and review points that need to be looked at and tackled, if you want to build a financially sustainable fashion brand that your customers love.
PR toolkit & assets
Poor PR results are usually rooted in one problem - poor PR assets. If you don't have the right tools on hand, you simply cannot expect high results from your PR efforts. This checklist gives overview of ALL essential tools needed for achieving amazing PR exposures, increasing brand awareness which can lead to sales and growth of your brand.
Retailers & sales rep pack
Do you have a network of retailers / stockists? Are you supporting them enough so they generate more sales for you? This checklist covers all the tools a retailer or stockist might need in order for them to sell your products better, faster, more efficiently and effectively. Remember - if you don't look after your stockists on ongoing basis, you are not going see the results you want them to achieve. Applicable to working with sales reps.
Visual marketing assets
Successful brands understand the power of a storytelling image. That's why they have special visual marketing departments to support their marketing teams. So what you can do to compete with such businesses? This checklist lists all visual assets that you should have on hand when communicating your brand story. Remember - the less you have in this toolkit, the harder it can be for you to compete.
Created by STUDIO/ESTILA strategy team, not only give you clarity but they are also easy to follow with step-by-step instructions.
Sales strategy: create a clear plan
If you want to increase sales but don’t have a strategic plan in place you are most likely not going to maximise your sales potentials. This guide helps you define a plan of action for positioning and selling your product or service to your customers or clients, rising above your competitors.
Sales: getting ready for xmas
Christmas is one of the most important sales periods in the business calendar. This guide covers all essential marketing and sales touchpoints and what kind of sales strategies you can implement throughout the busy festive period. It comes with a FREE calendar template so you can plan your activities and activate them accordingly.
Created by STUDIO/ESTILA strategy team, these thought provoking papers offer in-depth analysis, insight and guidance giving you information to build a better business.
Social storytelling for independent brands
Social storytelling can be a powerful tool for converting social media followers into customers. But how can independent brands maximise the full potential of these platforms? What can they do to capture customer attention in a way that evokes emotional reaction? This presentation covers all important steps to becoming a social storytelling powerhouse.
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