THE PROJECT WORK:
This business directory was designed and printed in collaboration with Jungo Local, a networking event organiser in Leigh on Sea. To encourage local business visibility in key public spaces and high footfall areas, the directory was not only distributed to all business owners who attended the event but also to local cafes, hotels, boutiques and shops. Unlike most directories, each business had one page to themselves, giving them an opportunity to share their business story – who is behind the brand, how it came about and its mission. With clutter-free design and lots of white spacing, this directory elevates itself to a modern time where consumers are being constantly bombarded with unnecessary information and advertisements. Designed and produced in non-salesy way, the reader can learn and connect better with each business in the directory.