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Make those press pitches worthwhile. Impress editors, save time.


Some say press releases are dead. We think otherwise. As a publisher of a small independent magazine, we receive over 150 press releases a day! Imagine what we have to glance over within an hour. Most of it is boring. Boring subject line, boring copy, boring pitch. Result? They end up in the bin in 2 seconds. That’s right – you have 2 seconds to impress. Learning from our own press pitching and the mistakes we see businesses make, we created these templates to make your PR efforts and time spent on creating PR pitches worthwhile. Suitable for creative lifestyle brands and product based businesses who want to impress and catch the eye of an VIE (very important editor).

What’s included:

  1. Brand story press release template
  2. New product / collection launch template
  3. PR guide with how to create a Dropbox press folder step-by-step instructions and much more


A link will take you to a password protected Dropbox folder with all the documents. Simply open it and start inputting your branding, copy and images.
Technical requirements: MS Word, Adobe PDF

Follow instructions, create and make your PR efforts worth every penny, sweat and tear you’ve put in it.

Cover image features PR guide.

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