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Competitive audit

A necessary back office activity for ambitious founders who want to stay ahead of the crowd.


Lifestyle, design and creative markets are very saturated. We all know that. So how do you make sure that new customers can find you easily while your existing customers stay loyal to you? A competitive analysis gives you the insight into what’s going on in the market, in customers lives and where things are going. It helps to identify:

  1. new entrants, the change makers, pioneers and disruptors
  2. competitors strengths and weaknesses
  3. your own strengths and weaknesses
  4. opportunities and threats
  5. customer and market trends

If you don’t want your business to be always a few steps behind, use the template inside this guide twice a year. 


This is a downloadable link with PDF file. A template is included inside this guide.

Winners are always informed and ahead of the game. Are you one?

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