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Masterclasses

Every month we host business masterclasses covering topics every smart founder needs to know about.

Masterclasses

Our masterclasses are as informative, current and relevant to your business as well as full of actionable advice and tips delivered by business consultants and fellow business owners who have walked similar path before you. Watch at your leisure without disturbing your schedule.

Founder Club members get access to all masterclasses as part of their membership. Non-members can purchase masterclass replay below.

How to do your own PR effectively

Rosie Davies, the founder of PR Dispatch, a membership PR platform for small brands takes you through the key steps of doing your own PR effectively. From imagery requirements to pitching Rosie's masterclass is full of helpful tips and examples which you can learn from straight away.

SUITABLE FOR: founders of small indie lifestyle brands, artists

Content marketing basics

Struggling with content marketing? Would you want to utilise it more in your growth strategy? Fiona Mostyn from My Deco Marketing takes you through the what, why's and how's of result driven content marketing. This presentation is supported with case studies and examples you can learn from and apply.

SUITABLE FOR: founders of small indie lifestyle brands, artists

How to create a brand story content plan

Telling your brand story across many marketing touchpoints can be confusing. If you're struggling with coming up with ideas for what to say where and how, Aimee Stammers from Aimee Stammers Comms takes you through the key steps which help with clarity and focus. Her masterclass is easy to follow and you walk away with ideas you can apply straight away.

SUITABLE FOR: designers, artists, founders of independent brands 

How to build a sustainable fashion brand

Starting a fashion brand is easier than ever before but staying in business in becoming much harder these days. Dessy Tsolova from The Fashion Insiders & Co expertly delivers this masterclass, giving insights and helpful tips on how to build solid foundations from the beginning, so you can navigate and turn your business into a successful sustainable brand.

SUITABLE FOR: founders of independent fashion brands

How to get your products noticed by the Christmas gift guides

The Christmas gift guides are the number one place where people look for gift ideas and having your product featured in the gift guides can bring many benefits at a key time of the year. However, to be in with a chance of being featured you have to have your product suggestions in the editors' inboxes, and in this workshop, we show you how you can get your products noticed.

SUITABLE FOR: founders of small indie lifestyle brands, artists

How to sell more on Pinterest

A guide for ecommerce lifestyle brands to make more sales from Pinterest. Used effectively, Pinterest can drive huge amounts of traffic to your website and bring you sales from your target audience whilst you sleep. Fiona Mostyn of My Deco Marketing talks through what’s working now in Pinterest for ecommerce brands in the home decor and lifestyle sector.

SUITABLE FOR: designers, artists, founders of independent brands 

EXCLUSIVE TO FOUNDER CLUB MEMBERS ONLY

Ecommerce for success

Presented by marketing consultant and strategist Kinga Dow, this masterclass covers why email marketing is not dead and in fact - a crucial part of your marketing strategy. How to make the best of email marketing in ecommerce and how to track your metrics, what to track and why.

SUITABLE FOR: designers, artists, founders of independent brands 

EXCLUSIVE TO FOUNDER CLUB MEMBERS ONLY

Growing your fashion brand through wholesale channels

Presented by Andrew Stewart, Global Sales Director for Rupert Sanderson, a luxury shoe brand, we delve into the world of wholesale. Hear first hand how to approach retail buyers and what it takes to get on their radar, get noticed and stocked in your dream retail locations. Discover what some of the pitfalls in wholesale are and how to overcome them and protect your brand and business.

SUITABLE FOR: founders of independent fashion brands

EXCLUSIVE TO FOUNDER CLUB MEMBERS ONLY

How to create successful collaborations

Collaboration is a popular buzzword but do you know what it truly means? How do you come up with concept ideas, who do you approach and pitch them to? This masterclass, delivered by Karolina Barnes from STUDIO/ESTILA, takes you through the whole process from initiating to activating a collaborative campaign. Leave this masterclass well informed and inspired.

SUITABLE FOR: designers, artists, founders of independent brands 

Upcoming
masterclasses

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SCHEDULED MASTERCLASS

How to improve your SEO

We all know that SEO is an important marketing tool but are you using it correctly? Are you maximising its full potential? In this presentation, Karolina Barnes of STUDIO/ESTILA will cover 5 key elements including keywords strategy, content SEO, local SEO, off-page SEO and search engine marketing, as well as search engine ranking requirements so your website gets higher ranking,  visibility and provide a better visitor experience.

WHEN: Tuesday 21st September @ 10am

PLANNED MASTERCLASS

How to balance D2C and B2B models

Whether you initially started with D2C model and added B2B at a later stage or vice versa, managing the transition and juggling demands and needs of both customer bases can be a challenge. In this presentation, Karolina Barnes of STUDIO/ESTILA will take you through 3 different ways of keeping everyone happy while building long term relationships and customer loyalty.

WHEN: Planned for November 2021

SCHEDULED MASTERCLASS

Online marketing for interiors brands

Juggling online marketing can be quite a challenge. In this presentation, Fiona Mostyn of My Deco Marketing will take you through 3 key areas of focus to get your online marketing strategy up and running with focus and clarity.

WHEN: 18th October @ 10am

How to deliver experience without physical store

Karolina Barnes of STUDIO/ESTILA will be discussing ideas on how to deliver and engage customers and clients through five senses without physical store. Areas of focus will be on the power of visual communication, engaging through marketing materials and by covering all 5 senses. We will also explore creative ideas and collaborative marketing campaigns for delivering such immersive experiences that will increase WOM (word of mouth) and brand loyalty.

SUITABLE FOR: founders of small indie lifestyle brands, artists and interior designers

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