Marketing and PR

Need help with marketing and PR? Find useful tips and business advice from our knowledgeable  team of leading business experts. Learn what works best right now, follow tips on how write your first press release, how to engage with your customers and clients and much more.

future of the fashion industry

What is the future of the fashion industry?

While we are going through these unprecedented times caused by Covid-19, many fashion start-ups and independent fashion brands might be thinking about how the fashion industry will change in future.
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Reflecting on business

Reflecting on your business over the summer

For most creative businesses, the commercial year includes two fallow periods – the Christmas/New Year break and the longer summer holiday stretching from the end of July through to the
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headshot for PR

The importance of the headshot

You’re doing your own thing! You’ve found your niche, analysed your competitors, pin-pointed your target audience, developed your brand, set up your website. It all looks amazing! One of the
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Enhance your customer experience with print

If you ask your customers what they really want, one answer might surprise you. It’s been well documented already that in the current full on, digital world, we actually want
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marketing tool

Marketing tool: What can every business learn from a Swiss chocolatier

On my recent trip to Germany I came across a Swiss chocolatier, and no it wasn’t Lindt, and they used a very simple marketing tool which I thought was very
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press pitch

Two very important ingredients for a good press pitch

If you want to be featured in a publication, the first thing you need to do even before you can start a press pitch campaign is to have tools available
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visual communication

Visual storytelling in business

The way you talk to your customer or client as a business can make or break your next sale opportunity. Through communication you have a great opportunity to explain (or
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communication your brand story

Communicating your brand story

The way you talk to your customer or client as a business can make or break your next sale opportunity. Through communication you have a great opportunity to explain (or
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writing a brand story

Writing a brand story

This article is a follow up from “Why storytelling must be part of your strategy” in which I highlighted the points about the importance of storytelling in marketing and sales
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