Independent fashion brand Monsoon & Beyond introduces Goan Summer collection
Independent fashion brand Monsoon & Beyond takes you to Goa through its Goan Summer collection.
During summer, the Monsoon rain transforms Goa’s lush foliage into effervescent shades of green. Coming up with the concept, founder and designer Vera Fritsch, was also drawn to Goa’s history as a Portuguese colony which makes it an intriguing blend of East and West. The prints reflect Goa’s exceptional natural beauty and narrate the stories of its cultural diversity by showcasing Portuguese influences in the artworks.
Being fully committed and passionate about making the fashion industry more ethical and sustainable, Monsoon & Beyond takes a Zero Waste approach and source fabrics sustainably from local, independent weavers. They celebrate traditional crafts like hand-block and hand-screen printing in the design and manufacturing stages. From fabric dyeing, printing and stitching to details like tassels and trims – everything is made by hand.
As Vera says:
“Every single piece we produce feels special and valuable because it is being created in collaboration with artisans who I know personally. It makes me incredibly proud to be able to say that I do my part to support the artisanal community and their families and to help preserve handicraft techniques that are slowly disappearing.”
For more information please visit their website.