Ethical brand Amaud makes fashion from vintage kimonos
We are happy to introduce you to an independent fashion brand, Amaud – a modern, ethical brand that seeks to promote dignity and sustainability throughout the supply chain across the globe.
The brand believes that fashion has an unprecedented opportunity and obligation to create a positive change.
As a positive impact luxury brand based on the founding principle of commitment to craftsmanship, design and positive social and environmental change, their collections feature luxury ready-to-wear pieces from vintage kimonos, sourced from antique markets throughout Japan. The kimonos are carefully unpicked, cleaned and fully repurposed into original creations.
Amaud is the brainchild of Tokyo based designer Sarah-Jane Fergusson. She made her brand debut in 2018 in Hong Kong as a Redress Design finalist, taking home the Special Prize. With a degree in Bespoke Tailoring from London College of Fashion, she gained experience working for fashion houses such as Alexander McQueen and Missoni. Her work focuses on sustainability and combines exceptional quality and craftsmanship. A creative problem solver with experience across multiple mediums, she has a passion for finding creative and practical solutions to the wasteful trends of fast fashion.
“I hope that everyone who owns our piece feels connected to the heritage they are wearing and that they pass it down in a meaningful way that honours the beauty and tradition of the kimono.”