LATEST PRINT MAGAZINE

From innovative social retail, disruptive beauty brands to natural luxe interiors and maximalist art, this edition is a must-read for any creative.

£8.00 + POSTAGE

Archives: Journals

July 7, 2021 Share on facebook Share on twitter Share on linkedin Finding the right balance: email marketing or spam Email can be one of the most important channels of communication you have with your customers in the digital space. When implemented correctly, statistically it’s been reported that 80% of businesses noticed a significant improvement …

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July 7, 2021 Share on facebook Share on twitter Share on linkedin How to plan content for marketing One day a brand storyteller Aimee Stammers and I (Karolina Barnes) were talking about content generation and how hard, and sometimes confusing, it can be for small brands and businesses to clarify what they should be creating …

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July 7, 2021 Share on facebook Share on twitter Share on linkedin How to tell your brand story effectively Given the new and unknown times we find ourselves in, it is crucial that brands now focus on connecting with their customers on an emotional level, cultivating brand loyalty and expanding their customer base with effective, …

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July 1, 2021 Share on facebook Share on twitter Share on linkedin How one indie fashion brand works with an influencer Mega-chains and high-street brands are typically based on the “fast fashion” principle, launching micro-frequent collections to entice new and existing shoppers to “buy now”. Because of this, trends come and go faster than one …

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July 1, 2021 Share on facebook Share on twitter Share on linkedin Where art meets perfume creation Since 1989, Celso Fadelli, founder of Intertrade Group, has pursued the mission to create and develop artistic fragrances as a curated, olfactory experience. As President and Fragrance Curator of the Group, in over 28 years Fadelli has grown …

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June 23, 2021 Share on facebook Share on twitter Share on linkedin Why consistency is important when building a brand Building a brand takes time. It’s hard work. One of the critical elements while building your brand is customer loyalty. Only when your customers or clients feel connected, comfortable and in sync with what you …

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June 23, 2021 Share on facebook Share on twitter Share on linkedin Creating luxury decorative walls with Diane Hill Always having a passion for oriental design, Diane Hill launched her interiors brand in 2016. After working as a senior designer at Fromental Wallpapers, where she created unique, bespoke designs for a prestigious client base including …

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June 23, 2021 Share on facebook Share on twitter Share on linkedin Pushing the interior design boundaries with Abigail Ahern Known for her dark inky hues and fabulous faux flowers Abigail Ahern is a master at pushing the boundaries of interior design. The high priestess of interiors encourages us to rip up the design rule …

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June 23, 2021 Share on facebook Share on twitter Share on linkedin How Nicola Elliott started NEOM Organics London Ex magazine editor and busy mum, Nicola Elliott, is founder of Neom Organics, a luxury home fragrance, skincare and wellbeing brand, with therapeutic benefits to calm, de-stress or energise. 100% natural and made with organic essential …

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June 9, 2021 Share on facebook Share on twitter Share on linkedin 6 tips on financial housekeeping for creatively-led companies When you are running your own creative business it is really critical that you ‘own’ your finances and your business models. Here are some key tips when looking at this aspect of your business (and …

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June 8, 2021 Share on facebook Share on twitter Share on linkedin Independent brands that are disrupting traditional beauty industry In an industry of endless options and choices that promise the next miracle with each product launch, it is no surprise that some brands are taking different steps to serve its customers. Here we highlight stories …

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June 8, 2021 Share on facebook Share on twitter Share on linkedin The rise of social retail among indie luxe fashion brands Recent years have seen the rise of something new and disruptive particularly in the fashion industry. Social retail has been here for a while but increasingly it’s the small independent labels that lead …

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June 8, 2021 Share on facebook Share on twitter Share on linkedin Pixi Beauty story: from a kitchen table to a global brand Pixi by Petra Beauty has long resonated with me as a brand that makes beauty choices fuss-free and accessible to everyone. Its everyday staples are designed to create a naturally radiant look, …

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June 8, 2021 Share on facebook Share on twitter Share on linkedin The importance of still photography in visual marketing If you have an online store or brand website having a stand out photography can make or break your business. Not only that it sets you apart from your competition, but it also communicates your …

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Hettie engage your customers

June 8, 2021 Share on facebook Share on twitter Share on linkedin 3 most effective ways to engage modern customers The world is moving so fast these days. What worked yesterday probably won’t work today, never mind tomorrow. The game might have changed but the playing field is more even. Brands who are doing well …

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June 8, 2021 Share on facebook Share on twitter Share on linkedin 3 examples of agile brand strategies during Covid We all deal with crisis in different ways. In business, there are two typical reactions in the immediate response to pressurised environments – one group of people panics and the other keeps their heads cool. …

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June 8, 2021 Share on facebook Share on twitter Share on linkedin Collaborative photoshoot with ethical indie brand Jewelled Buddha Do you ever feel like you’re confused about how to communicate your brand’s message well and who your ideal customer actually is. Maybe you already have answers to these questions but your gut is telling …

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direct marketing

June 7, 2021 Share on facebook Share on twitter Share on linkedin How direct marketing can help increase sales Long gone are the days where our high streets were brimming with a host of individual independent retailers. With sky rocketing costs it now a rarity to find an independent brand with a bricks and mortar …

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how to find retailers

June 7, 2021 Share on facebook Share on twitter Share on linkedin Working with retailers in a collaborative way When you are in your first few years of your business, one way to increase your brands visibility, exposure, brand awareness and sales is through working with independent retailers. There are many pros and cons about …

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June 7, 2021 Share on facebook Share on twitter Share on linkedin Embracing being small Customers love to support small independent brands. Sometimes though you might think that your size is a disadvantage in comparison to your competitors. Here are some reasons why you should embrace being a small business:BETTER PERSONAL CUSTOMER SERVICEBuild your customer …

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June 7, 2021 Share on facebook Share on twitter Share on linkedin 3 things that could be hurting your brand growth Branding is commonly overlooked by small businesses, it’s almost an afterthought. All energy and budgets are poured into product design and manufacturing, which of course is fine, but in today’s market conditions what makes …

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best habits to have in business

June 7, 2021 Share on facebook Share on twitter Share on linkedin 5 daily habits of successful creative founders What sets successful founders apart from the rest is their daily practice of self discipline. Like every sportsman or athlete, when it comes to focus and getting things done, anyone who is running a creative business …

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June 7, 2021 Share on facebook Share on twitter Share on linkedin Three subscription models that your business could benefit from Back in 2019 something exciting was happening in retail. More and more retailers, both traditional brick and mortar and online stores have started to use subscription models to not only increase revenues but also …

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May 24, 2021 Share on facebook Share on twitter Share on linkedin How can indie fashion brands prepare for the future? While we are going through these unprecedented times caused by Covid-19, many fashion start-ups and independent fashion brands might be thinking about how the fashion industry will change in future. Today I’m talking to …

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Three lessons Petra Strand

May 24, 2021 Share on facebook Share on twitter Share on linkedin Three important lessons from Petra Strand interview Back in 2019 we have interviewed Petra Strand, the founder of Pixi by Petra Beauty. In this interview Petra shared three important lessons she has learnt on her journey building an international beauty brand which she …

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apps for creative founders

August 18, 2020 Share on facebook Share on twitter Share on linkedin 5 useful apps for creating visual content Lifestyle brands and creative businesses need to be content powerhouses these days. But how can creative founders like you juggle it all while staying on top of it? Whether you have a small team or work …

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