If you want to be featured in a publication, the first thing you need to do even before you can start a press pitch campaign
The way you talk to your customer or client as a business can make or break your next sale opportunity. Through communication you have a
The way you talk to your customer or client as a business can make or break your next sale opportunity. Through communication you have a
This article is a follow up from “Why storytelling must be part of your strategy” in which I highlighted the points about the importance of
Being a small business owner is a big deal. From the instant you have the lightbulb moment to the time you launch your product or service,
During my speech last week at Pure London, I was talking to the audience about the importance of telling the brand story through tools in
From a very young age we relate and react to storytelling. It’s also the oldest marketing and sales tool. Stories trigger an emotional connection. And
As an editor I’m bombarded with hundreds of press releases daily. But I must admit I don’t read them. Very rarely something grabs my attention,
Not so very long ago the only way to make a purchase was on the high street or via a catalogue. And then boom! Along
Long gone are the days where our high streets were brimming with a host of individual independent retailers. With sky rocketing costs it now a
