BRAND STORY

Always struggling to find good quality, sustainable dresses and timeless wardrobe classics at attainable prices, creative director and designer Ria Mckelvey created an independent fashion label, COCOOVE with an ambition to offer women clothing that can be styled in several different ways, for any occasion. 

Sustainability is high priority to Ria, who ensures that all garments are made ethically within the UK, working with a UK manufacturer who she knows personally and who she’s been working with for many years, to the highest quality and with the utmost attention to detail.

When it comes to designing her collections, Ria focuses on injecting colours through unique print designs inspired by nature and what she finds interesting. She always thinks about “her muse” customer during the design process, making the garments effortlessly stylish, comfortable yet self-expressive. Each collection also features neutral tones to complement the bolder prints, for mix and match options.

As Ria says, “Our philosophy is about believing that it is essential to put your heart into everything you do. Believing you should do what you are good at and what you are passionate about. We are passionate about creating beautiful clothing for women. We are inspired by making changes and paving a way in fashion. We do this by asking questions, whilst producing stylish clothing which are produced ethically.”