Our sense of smell is the most powerful one we have. Closely linked to memory and mood, what we smell has the ability to stir us, move us and immerse us in an instant. Established by founder Tonya Kidd-Beggs in Northern Ireland, STORIES Parfums was created to transport the mind and transform the emotions. STORIES Parfums is an olfactory ode to the memories that have shaped founder Tonya’s life. It was only after a transformative trip to the heart of perfume-making in Grasse, France, that she realised the power of fragrance to heal, release and transcend tragedy. Spurred on by this discovery, STORIES Parfums was born. Using the best raw materials and time-honoured traditional methods, Tonya created each fragrance to capture a moment and unlock a memory significant to her. Each bottle is a narrative woven together by a carefully orchestrated balance of notes; as our name suggests, it is a story in aromatic form.
At the heart of our brand is a deep respect for the planet we live on, and we want to make sure that the place we call home doesn’t simply survive but thrives. This true sense of connectivity is why we’re committed to ensuring that we are as sustainable as possible. It’s why we manufacture with the lightest carbon footprint we can. It’s also why all of our paper labels are raw, all of our plastic is kept to a minimum and all of our glass bottles are refillable and able to be repurposed after use.
STORIES Eau de Parfum Bottle labels are made from a material made from a matt white calcium carbonate derived from 80% marble mining waste together with recycled HDPE, 20%. The material can be recycled in the conventional recycling stream. Unlike wood paper, our rock paper labels don’t have a grain. In many other respects it does resemble wood paper, but with a smoother finish. Our Eau de Parfum boxes are designed to be repurposed, made from certified FSC paper. FSC certification ensures that products come from responsibly managed forests that provide environmental, social and economic benefits. Our NEW Eau de Parfum caps are made from Zamak, a heavy-touch, luxurious material that exhibits an excellent combination of cost, strength, ductility, impact strength with finishing characteristics. Zamak is a family of zinc alloys with varying proportions of Aluminium, magnesium and copper and is a 100 per cent recyclable material. This highly resistant alloy is 100% infinitely reusable and does not lose any properties during the recycling process. We want to make our packaging more responsible so we are offering a 10% discount on next purchase if you return your cap to us along with its bottle.
From innovative social retail, disruptive beauty brands to natural luxe interiors and maximalist art, this edition is a must-read for any creative.
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