London Bathers story is based around building a community of people who appreciate quality products and good design, minus the plastic trail and single-use waste that comes with so many. London Bathers has built a community of like-minded customers by walking the walk by delivering on foot within their own local area, using plain cardboard recyclable packaging, paying to take back their own refill pouches for recycling as well as getting involved with rewilding projects.
A crucial step on this journey has been building a community of like-minded stockists whose ethos is reflected in the products and vice versa.
Founder Chris Long says: “Our founding ethos is about the stripped-back simplicity of taking a bath or shower. That informed our choices around pure ingredients, refillable and recyclable packaging and our minimalist aesthetic.”
All soap products are UK made using responsibly-sourced ingredients with no nasties and never tested on animals
Behind the minimalist design and packaging, each product is made using the finest, skin-kind ingredients that London Bathers could source. Simultaneously sensual and functional, the organic cleansers feel silky on the skin, smell divine and look the part in custom-made powder coated brackets. Bliss Sets designed to add a little luxury every time you bath, shower or wash your hands come with wellbeing benefits to uplift, detox or restore with calming floral accords. And a carefully curated collection of hand-made cold process soaps and soaking salts enhance the aesthetic of any bathroom.
The products are complemented with a range of minimalist bathroom accessories. Tapping into its design experience, the team developed stainless steel wall brackets and slatted soap dishes to fit the products, custom-made by a company near Portsmouth. Handmade concrete soap dishes from Spain and Turkish bath towels also feature in the collection.
Designed to cut out plastic bottles and single-use waste, London Bathers offers products in refillable glass bottles and jars – and refill pouches can be returned to the company in postage-paid envelopes for recycling.
Aside from the refill pouches, the range is packed in plastic-free dispensers, bottles and wraps that can all be refilled and reused. Shipping involves the minimum amount of packaging needed to make sure products arrive in great condition.
From innovative social retail, disruptive beauty brands to natural luxe interiors and maximalist art, this edition is a must-read for any creative.
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