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BRAND STORY
Launched in 2019, I’mdividual is a contemporary womenswear brand based in the UK, which celebrates sustainability without compromising on classic, timeless style. Our mission is to help busy women simplify their wardrobe with interchangeable, ethically made, well priced classic pieces. Versatile and seasonless, our capsule collections are carefully and thoughtfully designed for effortless, layered everyday look. Using only 100% organic and natural fabrics, each garment is designed and handmade in London with love, care and commitment to sustainable production, with circularity at the heart of everything we do.
OUR VALUES
At I’mdividual, we are committed to our social and environmental impacts, ensuring that all fabrics we use are sourced and manufactured responsibly. Our garments are made locally in London from 100% organic natural materials with zero synthetic fibres. We also use recyclable packaging with zero plastic. Being as environmentally friendly and as ethical as we can be, are our company ethos.
ABOUT THE FOUNDER
After struggling to find classic wardrobe staples made from 100% organic fabric for herself, founder of the brand and designer Olga decided to do something about it. While researching the market, she found that most fashion brands were not transparent enough and didn’t align with her own ethical values. I’mdividual is not just another independent fashion brand, it is a force for good – a commitment to keeping British manufacturing alive, a contribution to making fashion a better and cleaner industry.
“So much of the fashion industry has a huge negative impact on both people and the planet. When I started I’mdividual, I realised that as a designer, and more importantly as a mother of two young daughters, the only way forward was to build a brand with ethics, integrity and total transparency.”
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