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The Store: A place to inspire in Berlin

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It was back to school yesterday after our half term break in Berlin. I love visiting new places while abroad. It’s so inspiring to see new ideas and products I’ve never seen before. It really gets my brain going. I came across few smaller, independent stores over there which I think deliver much more in retail. Retail, in general, is such a cut throat industry with so much fierce competition and copycats. However, I believe that there is a gap in the market for retailing that goes well beyond retail. It’s more about a cultural experience, or a way of being. And that’s exactly what The Store is doing.

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The Store opened its doors to the public in February 2015, offering a cultural hub combining retail, art installations, co-working place and The Store Kitchen. It’s a place to get inspired by for sure. They bring local and international creative enterprises that cover art, fashion, design, literature, music and food under one roof.

“We wanted to create a place where people could spend all day. A light, fresh and fun space where guests can shop, work, eat, drink and hang out. Like an open, shop-able private home for everyone to spend time and where everything is for sale from the candle burning, record playing to the sofa you sit on. ”  says Alex Eagle, the creative director.

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Definitely, definitely worth the visit on your next trip to Berlin. Just go in for the experience!!

For further information, please visit The Store website.
Photo credit: images kindly provided by The Store, photography by KirchnerKutt.

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