I don’t know about you but these days I have absolutely no time for shopping. As a young student in my early twenties that’s all I did. Did you? Shop, shop, shop. Spending all my money on the high street, buying Christmas presents in September. How organised!! Fast forward two decades and how things have changed. I’m so consumed with work that I can barely keep up with what’s going on around me. I don’t watch TV or listen to the latest news. If aliens invaded the planet, I would be probably the last person to hear about it. The thing is: I live in my own little and super busy world, and therefore have no time to go for aimless and fruitless, and sometimes very stressful shopping sprees. BUT..there is something which caught my eye while browsing the Instagram the other day. Style in a box.
Style Lyrical was launched from a bamboo office in Bali by Adela Hussain last year, who had the same frustrations as me. She spent years as a management consultant in London and the last thing she wanted to do on her time off was going shopping for outfits. She noticed that personalised clothing delivery services existed for men but not women. This gave her the idea to create a service for busy women, marrying personal styling with home delivery. Genius!!
The way it works is that you fill out a very detailed questionnaire on Style Lyrical website, where you create your login. After that, you’ll receive a 30 min telephone consultation with Style Lyrical stylist. Within few days you receive a specially curated box of wardrobe items which you can easily integrate into your current wardrobe. Adela is also passionate about supporting small emerging designers and up and coming fashion labels, which makes each curation very interesting and unexpected. It literally feels like getting Christmas presents when I was a small girl. You don’t know what you’re going to get and when you get it, as you can see, you want to keep them all!! Each box is accompanied by Style Card with suggestions, which I think help to give you ideas on how you can maximise the wearability of each item. Any unwanted items you can return for free. That way you only keep what you think you’ll wear most.
Want to have stress-free shopping experience like me? Then try the service!! Start here!!
Credits: Photography courtesy of Adela Hussain.