THE PROJECT WORK:
Andy Young has recently launched as a sculptor and wanted to shoot his latest copper tree product to be used for lookbook (physical and digital), website, marketing and PR activities. A studio shoot was organised with the concept of creating a strong contrast between the tree and the background. Extra images against a green screen were taken with the purpose of creating bespoke graphics to complete the story. Additional flatlay with tree parts was also created, again to support the story and give the viewer a close up view on the materials.
More information about this project to follow shortly.