Home Inside ESTILA Life In Style: week 5. & 6.

Life In Style: week 5. & 6.

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life in style week 5
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As I’m still very new to this, I’ve decided to share the behind the scenes of my week so you can see what goes into creating High In Style (now Estila) magazine. Basically my life in style – week 5. and 6..

Now, I have some catching up to do. Last 2 weeks were so hectic!! I immersed myself into the magazine production that I was, for the first time, removed from the reality..if that makes any sense.  It felt rather surreal. I was present but removed at the same time. Very weird. Do you get that sometimes? My week started off with several meetings and interviews for the future issues. I met some really amazing women with stories that are so inspiring. I also had to pick up some products for shoots from Kings Road in Chelsea, London. First, I stopped off to collect a table lamp from Pooky.

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While there I popped into the Design Centre and surprise, surprise. Marilyn Monroe exhibition was on.

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Real dresses, costumes, personal letters, jewellery and many other Marilyn’s possessions are being displayed there before they go to Los Angeles for auction. Absolutely stunning!! If you’re near the area, it’s definitely worth the visit.

I also sprinted through the ground floor showrooms (as usual the school run was calling!) just to see what’s new. Nothing really caught my eye but I thought this window display of luxury materials complemented the exhibition well.

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Then it was back to the office and my kitchen table, and floor, to shoot the June issue’s features. Here is a perfect example (below) of when things don’t go as planned. First, the quality is low. Second, the flatlay is completely wrong. I wanted to include sandals but because it was shot vertically I couldn’t fit them in. So I had to reshuffle and re-shoot it horizontally and as it was a very cloudy day I had to do some corrections in Photoshop. You can see how it turned out in the latest issue here.

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Most of last week I spent creating the issue with the content sent to me by our contributors and mine. My mum, in particular, who is the beauty skincare editor and this month she also did the travel section, was really late. (Okay, not only her.) I was battling with her images which she took with her iphone. Here’s an example of before and after.

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I always try to create a real feel and colours on our images. I think filters are so popular these days, especially on social media, that they take away the beauty of realness. I love how this Croatian coast transitions from aqua green to deep rich dark blue the more you move into the see and the deeper the sea floor gets. Exactly how you would see it in real life. By the way, from up above it looks amazing!

After the June issue was published on Friday, I already started planning the July issue. While in Berlin during the half term break I was inspired by clean “white summer” window displays so I’m gearing the issue to calm waters; something like our January issue was.  The feedback for the June issue so far is that it is a real feel good issue full of colours. So the July issue will be calmer but, of course, still colourful.  I’m thinking more pastels, whites, neutrals. Let’s see how it will turn out.
Stay tuned! Kx

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