Enhance your customer experience with print
If you ask your customers what they really want, one answer might surprise you. It’s been well documented already that in the current full on, digital world, we actually want to switch off. We don’t want to be bombarded with information all the time, we get tired and exhausted. We also don’t know whether the information is real anymore. More and more of us are practising digital detoxing, which seems to be on the rise. So how can brands engage with increasingly more tuned-out customer base? Recognising the value of print, after all ESTILA has added print to its digital EDITS two years ago, I spoke to my printer’s marketing executive, Stephen Packwood from Crystal Press, about how you can enhance your customer experience with print.
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