Inspiring women are go-getters. They make things happen. They live life with no regrets. They are learning about themselves and reaching their full potential. They are not afraid to take risks and just go for it, like Emma Payne from a fashion blog Salty Air Sunkissed Hair. Before we meet her in Essex next week at the Connecting Women in Business collaborative event, here we chat to her about her passion for creativity and fashion while juggling motherhood with a new job.
What has led to to starting your own blog?
I started my blog as a creative outlet for my ideas. My heart has always been in fashion, I love to write and discover new exciting brands and I really hoped to inspire others to get more inventive with their fashion and lifestyle choices. I started by posting images of items I loved and then gradually started putting myself in front of the camera.
Many media outlets promote and encourage Instagram-able images and pictures. What are your thoughts on the way the Instagram community approaches “perfection”?
Instagram really has taken off in ways that were unfathomable five years ago, with many citing that “insta perfection” is damaging. I use Instagram to be inspired. I view it like a magazine, a highlights reel. It’s worth remembering this at all times. I certainly do not strive for perfection in my own blog. I have always walked to the beat of my own drum, my photographs, I hope, reflect this. Promoting perfection really is nothing new, it’s always been around, whether it’s in advertising, magazines or TV. My advice would be to find the accounts you love and stick with them. There is something for everyone.
What does style means to you and how do you express your uniqueness?
What does style mean to me? It means feeling great in my own skin, insecurities and all. It’s a great shoe, a fabulous statement earring or a dress that makes you want to twirl around the room. My style is etched in my soul and I love it to flow into all areas of my life. Life can be messy and crazy, but if I can offer you a delicious cup of tea in a wonderful cup and saucer in amongst the chaos it is done in style! Style to me is absolutely NOT perfection. It is embracing everything life throws your way and flourishing in style anyway.
You are a big supporter of small independent designers and brands. What are your tips for collaborations with influencers?
I am all about discovering and supporting small under the radar brands. My advice for small brands when working with bloggers would be to do your research. Look at the engagement they receive on their Instagram posts. It isn’t always about the numbers. Someone with a huge amount of followers may actually have a very low engagement rate, meaning their followers are not commenting or asking questions about the items. Choose bloggers that reflect your brands style. I would also be very careful not to oversaturate your brand. Choose a handful of bloggers to work with each season, recording and tracking results with maybe a discount/free delivery code so you can see where the sales have come from. Protect your brand and go with your gut when choosing influencers.
What is your mission in life?
My mission in life? To be happy and healthy. To be a positive role model for my son and to embrace a new career in my late 30’s with the knowledge that it is never too late to start over, follow a dream or pursue something new. Fear is the one thing that can hold us back, I spent much of my 20s being afraid to make a change, I was a little stuck. Something I have finally faced. I wish to live more fearlessly, yes, that must be my ultimate mission.
You can follow Emma on @_.s.a.s.h._