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Brand Storytelling

Enhance your customer experience with print

Posted on November 7, 2018 at 7:48 am by Karolina Barnes

If you ask your customers what they really want, one answer might surprise you. It’s been well documented already that in the current full on,…

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marketing tool
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Brand Storytelling

Marketing tool: What can every business learn from a Swiss chocolatier

Posted on September 16, 2018 at 3:27 pm by Karolina Barnes

On my recent trip to Germany I came across a Swiss chocolatier, and no it wasn’t Lindt, and they used a very simple marketing tool…

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visual communication
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Brand Storytelling

Visual storytelling in business

Posted on May 15, 2018 at 2:56 pm by Karolina Barnes

The way you talk to your customer or client as a business can make or break your next sale opportunity. Through communication you have a…

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communication your brand story
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Brand Storytelling

Communicating your brand story

Posted on April 29, 2018 at 10:23 am by Karolina Barnes

The way you talk to your customer or client as a business can make or break your next sale opportunity. Through communication you have a…

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writing a brand story
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Brand Storytelling

Writing a brand story

Posted on April 9, 2018 at 12:53 pm by Karolina Barnes

This article is a follow up from “Why storytelling must be part of your strategy” in which I highlighted the points about the importance of…

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the basics of branding
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Brand Storytelling

The basics of branding: How to create a truly incredible brand

Posted on April 8, 2018 at 10:49 pm by Karolina Barnes

Being a small business owner is a big deal. From the instant you have the lightbulb moment to the time you launch your product or service,…

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create a lookbook
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Brand Storytelling

How to create a lookbook as your marketing tool

Posted on February 20, 2018 at 6:37 pm by Karolina Barnes

During my speech last week at Pure London, I was talking to the audience about the importance of telling the brand story through tools in…

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brand storytelling
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Brand Storytelling

Why brand storytelling must be part of your strategy

Posted on February 19, 2018 at 9:23 pm by Karolina Barnes

From a very young age we relate and react to storytelling. It’s also the oldest marketing and sales tool. Stories trigger an emotional connection. And…

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communicate your brand on social media
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Brand Storytelling

How to communicate your brand on social media

Posted on November 6, 2017 at 10:20 pm by Karolina Barnes

Not so very long ago the only way to make a purchase was on the high street or via a catalogue. And then boom! Along…

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