Brand Storytelling
Enhance your customer experience with print
If you ask your customers what they really want, one answer might surprise you. It’s been well documented already that in the current full on,…
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Brand Storytelling
Marketing tool: What can every business learn from a Swiss chocolatier
On my recent trip to Germany I came across a Swiss chocolatier, and no it wasn’t Lindt, and they used a very simple marketing tool…
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Brand Storytelling
Visual storytelling in business
The way you talk to your customer or client as a business can make or break your next sale opportunity. Through communication you have a…
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Brand Storytelling
Communicating your brand story
The way you talk to your customer or client as a business can make or break your next sale opportunity. Through communication you have a…
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Brand Storytelling
Writing a brand story
This article is a follow up from “Why storytelling must be part of your strategy” in which I highlighted the points about the importance of…
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Brand Storytelling
The basics of branding: How to create a truly incredible brand
Being a small business owner is a big deal. From the instant you have the lightbulb moment to the time you launch your product or service,…
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Brand Storytelling
How to create a lookbook as your marketing tool
During my speech last week at Pure London, I was talking to the audience about the importance of telling the brand story through tools in…
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Brand Storytelling
Why brand storytelling must be part of your strategy
From a very young age we relate and react to storytelling. It’s also the oldest marketing and sales tool. Stories trigger an emotional connection. And…
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Brand Storytelling
How to communicate your brand on social media
Not so very long ago the only way to make a purchase was on the high street or via a catalogue. And then boom! Along…
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