I met Moni, a London based luxury handbag designer, a few months ago and really wanted to feature her stunning products in one of our issues. I learnt that she wasn’t ready for that and that she was still in early stages of her new business, and handbag design process. We agreed that once she’s ready I will cover her story. However, she mentioned to me that she has a business mentor who helps her with the early stages of Pamela P – her business. Immediately I thought how interesting it would be to record these mentor’s sessions, which might be helpful to any designers, entrepreneurs and new brands just starting out. How are these meetings structured and what exactly is discussed? Hence, this “business mentoring” mini series which will hopefully take you on the journey with us.
And so today I’m covering the session 8. – the conclusion meeting which I joined. Moni’s mentor is Dessy who is the founder of a company called Utelier, which she set up out of the sheer frustration of the absence of a single reliable information source for production contacts within the fashion industry. She is the perfect match for Moni, since they both operate in the same market.
This is what was covered:
Over the past year, with Dessy’s help and guidance, Moni progressed a lot on her journey. Moni gave up teaching and needed help with the early stages of building her brand and getting the manufacturing right. After finalising her manufacturing process, she successfully launched her new handbag collection, upgraded her Pamela_P website and has grown her audience on social media. Moni also started Pattern Cutting Deconstructed, a website dedicated to tutorials and pattern cutting packages, where she shares her passion and expertise in pattern cutting.
- Promote your skills and market yourself through PR.
- Update your blog on regular basis and be active on social media.
- Have a marketing plan.
- Focus on marketing activities.
- Be fresh and think outside the box.
- Develop strong opinions and don’t be afraid to speak your mind.
- Connect with your customers on more personal level, seek them out and ask questions.
- Be consistent, building a brand takes time.
THE BIGGEST TAKEAWAY FROM THIS SESSION AND FINAL WORDS
In conclusion, as Moni said, the power of mentoring is in having been guided and getting clarity about short-, medium- and long-term goals and business strategies, helping small business owners and creatives with their business journeys.
P.S. If you missed any of the previous sessions, you can read them under Business Mentoring.