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Biz: mentoring session 7.

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I met Moni, a London based luxury handbag designer, a few months ago and really wanted to feature her stunning products in one of our issues. I learnt that she wasn’t ready for that and that she was still in early stages of her new business, and handbag design process. We agreed that once she’s ready I will cover her story.  However, she mentioned to me that she has a business mentor who helps her with the early stages of Pamela P – her business. Immediately I thought how interesting it would be to record these mentor’s sessions, which might be helpful to any designers, entrepreneurs and new brands just starting out. How are these meetings structured and what exactly is discussed? Hence, this “business mentoring” mini series which will hopefully take you on the journey with us.

And so today I’m covering the session 7., which I joined. Moni’s mentor is Dessy who is the founder of a company called Utelier, which she set up out of the sheer frustration of the absence of a single reliable information source for production contacts within the fashion industry. She is the perfect match for Moni, since they both operate in the same market. With Dessy’s knowledge, guidance and help, Moni can get focused on each step of her product development and the early stages of her business.

This is what was covered:

DESIGN & MANUFACTURING

  • Minor changes to the design and functionality of the product

CONTENT MARKETING

  • Newsletter content/ideas – include:
    1. Three most-read articles from your blog
    2. Quote of the month
    3. Great book to read
    4. Product of the month with a link to your shopping/product page
    5. Colour of the month
  • Create downloadable PDFs or ebook to attract newsletter sign-ups. Change content every 3 months.

THE BIGGEST TAKEAWAY FROM THIS SESSION AND FINAL WORDS

Keep track of time and evaluate how much time you invest in tasks and how much you get back. Readjust, if necessary. If something is not working, there is no point of spending more time on it. Move on. Think about your short term, medium and long term goals and create a task calendar based on those goals.

These mentoring sessions take place once a month so I will be reporting back on session 8. within the next few weeks. Stay tuned. Kx

Photo credit: Pamela_P

P.S. If you missed any of the previous sessions, you can read them under Business Mentoring.

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