A quick glossary of marketing jargon for small brands
If you are a creative running your own business and building a creative brand, marketing can feel overwhelming and confusing. Full of jargon and terms that you don’t understand, it can be off-putting and even demotivating. Whether you look after your website, do your own marketing, send out newsletters and manage digital advertising or/and social […]
Influencer marketing: Navigating objectives and expectations for creative businesses
In the grand scheme of modern marketing, collaborating with influencers is like adding a dash of magic to your brand’s narrative. In our previous post, we looked at demystifying the world of working with influencers. Now, it’s time to roll up our sleeves and dive deeper into how to set out clear objectives and expectations […]
3 creative ideas to communicate your brand on social media
Communicating your brand effectively on social media is essential for building brand awareness, engaging with your audience, and ultimately driving more results for your business. The benefits are clear. As social media evolve and change all the time, in our recent research what we have noticed is that people on the platforms like familiarity but don’t […]
How to sell more through livestream shopping
Originally started in China in 2017, livestream shopping used to be usually hosted by influencer or celebrity showcasing a product in real time with the option to click and purchase it straight away. As this game-changing tool has been picking up more momentum, thanks to Zoom, Amazon, Facebook and Instagram Live features, small independent brands have started exploring […]
The advantages of being a small independent brand
Gone are the days when shoppers just looked for random products. These days customers are looking for something more meaningful, something with a deeper purpose, aligned to their values and viewpoints. As a small independent brand you are well positioned to fill this need. Unlike the “big boys”, you can leverage being small, build a loyal customer […]
Identifying the right influencers for your small brand
Working with influencers has become a powerful tool in a brands marketing arsenal. Particularly in the realms of big brands with huge budget campaigns. However, for those new to this terrain, navigating the world of influencers and content creators can be a daunting task. And so, as part of our ‘demystifying working with influencers‘ series […]
Understanding organic traffic of your website for small brands
With the recent Google Analytics changes and the constant external pressures and challenges that are being put on small brands, it is no wonder that many turn to increasing organic traffic and click-through rate as part of their strategy. If you are a creative business or small brand owner who wants to explore this route […]
7 motivational reminders for creative founders
As creative founders, we pour most of our energy into creating products and projects, and running our businesses, but one area we neglect is investing in self-development and self-growth. As a result, from time to time some of us may suffer from the imposer syndrome and self-doubt, which is stopping us from making our dreams a […]