As long as I can remember I’ve been interested in design and materials, both in fashion and in interiors. As a child, I was fascinated my beautiful dresses, furniture, and shoes were my obsession. I wanted to know everything about how materials are developed and designs are created. From the start of the High In Style (now Estila) emagazine, I’ve been trying to highlight small independent labels, which are currently pushing the boundaries of design the most. A Luxe Story is one of them.
I’m constantly having my eyes open and I get so excited when I come across a brand that is different from the rest. A brand that embraces individual style, tradition, craftsmanship and innovation. A brand that is looking into the future but is relevant to its present time. A brand that stands out to me because of its story.
I was approached by Deola from Ille De Cocos, telling me about her new concept store – A Luxe Story. Being a creative director and founder of a small independent fashion label, she came up with the idea of joining forces and open a store in Hampstead that showcases a selection of small independent luxury labels and shares their stories.
A Luxe Story’s aesthetic is modern and minimalist, but with a twist that is distinctive and interesting. It will appeal to shoppers who appreciate materials and are looking for something stylish, timeless and well made.
Ille De Cocos is a chic, understated label inspired by the stunning and unspoiled Cocos Island and is a celebration of natural allure. The label uses the finest natural yarns including Merino wool, which is spun in Northern Italy and ultra soft Mongolian cashmere.
Layana London is the go-to jewellery destination showcasing a sleek edit of innovative, exclusive and independent designers from around the world. Collections are curated with the modern woman in mind.
EIGHT HOUR STUDIO
Eight Hour Studio is a luxury lifestyle brand creating luxe loungewear and resortwear. The garments are made using beautifully soft organic cotton and every piece is printed by hand. The collections are a unique combination of styles and prints that will stand out whether worn when relaxing at home, out and about or on the beach.
Símo is a new contemporary, womenswear brand. The Símo philosophy is based on statement simplicity – designs intrigue through a purity of form and subtle detailing. Símo pieces defy categorisation – they allow the modern woman to transition effortlessly across her many roles and environments.
London Edit make sharp, stylish functional bags using full grain Italian leather. The designs use simple geometric pattern cuts, minimal hardware and are unlined with raw edges for an easy lightweight construction. The bags are designed in London and made in England.
More brands are joining so you might get an unexpected surprise!! Kx